Free Webinar on Data Analytics use case by Hotel

Hotels in the post pandemic era are looking to increase revenue, save costs, streamline hotel operations and improve guest satisfaction.

For this they are using a combination of In-house and Social Media Analytics today to bring out the best possible insights.

This is done by harnessing data they record internally or data they collect from Social media forums.

           With Inhouse Analytics, Hotels are able to better:

  • View KPI’s like Occupancy rates, average daily room rate, Revenue per available room etc.
  • Understand traveller preferences to serve your customer base better.
  • Examine past booking patterns to help increase future occupancy rates.
  • Compare pricing with competitors to develop an effective pricing strategy.
  • Analyse guest spending behaviour to identify your most profitable segments.
  • Track labour costs per occupied room to identify optimal staffing levels.

         Insights from Social Media data are critical for Hotels as:

  • 55% of users have liked a hotel’s page on Facebook in order to get information about the hotel.
  • Online bookings make up almost 60% of all hotel bookings.
  • 40% of hotel guests are likely to write a review after a positive experience and 48% of guests would do the same after a negative experience.
  • Hotels that have a significant number of high-quality photos on their websites see a 15% increase in conversion rates.
  • 76% of people post their vacation photos to Facebook and other social media.

Please join us for a quick session on Inhouse and Social media analytics workshop on 8th June, 2023.

Agenda:

  • An introduction to the Avensys
  • What is Inhouse Analytics and Social Media Analytics 
  • Social Media Analytics Demo and Inhouse Analytics Workshop
  • Q&A

Who should attend?

Marketing Managers, Social Media Managers, Product Managers

We look forward to you joining us for the session.